Displaying 1 - 36 of 1877 results
2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...
Posted by: Benjamin Hiorns
Creative comms agency Innocean UK worked with long time client Kia on its most recent ad. The agency showcased the enticing design and class leading features of the Kia Sportage, with the help of a CGI firefly. In collaboration with director Lee J...
Posted by: Creativepool Editorial
With over 15 years of experience in the delicate craft of illustration, Matt Johnstone has never been a person too invested in the big brands, caring more to look at the human relationships than the size of a client's wallet. With a bold, playful...
Posted by: Creativepool Editorial
In geological terms, time moves rather slowly. For the first 4 billion years, life on Earth evolved at a subdued, glacial pace. Until, during a relatively short period of accelerated development about 500 million years ago, an unparalleled variety of...
Posted by: Creativepool Editorial
Taking a look at the pictures below and throughout the piece, you wouldn't even imagine that Christine Serchia had no idea what an art director was, as she started in her former role for Cubitts. Clearly, she's a keen and incredibly focused...
Posted by: Creativepool Editorial
Whilst it's the awards and the general glamour of Cannes that might dominate headlines, the real heart of Cannes Lions lies in the festival's celebrated speaking sessions. Championing the sharing of ideas and the betterment of the creative...
Posted by: Creativepool Editorial
Clemenger BBDO Melbourne - Mattel Australia Clemenger BBDO Melbourne has been appointed lead brand agency for Mattel Australia. Mattel is one of the world largest toy companies with Barbie, Hot Wheels and Fisher-Price some of its most famous product...
Posted by: Creativepool Editorial
Industry London-based global brand consultancy Industry has appointed Dominic Zammit as its first Head of Digital. Zammit will be responsible for Industry’s digital output, leading on strategy, content and delivery for clients across a range...
Posted by: Creativepool Editorial
TMW Unlimited - Impulse Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand's “Live Life on Impulse” personality. Impulse challenged...
Posted by: Benjamin Hiorns
Ocean Outdoor - Team GB Ocean Outdoor has been named as the official outdoor media provider to Team GB in the run up to the 2016 Olympic Games in Rio. As part of the deal, Ocean will support Team GB’s “Bring On The Great” campaign,...
Posted by: Creativepool Editorial
MXM - Bob Evans Farms Meredith Xcelerated Marketing (MXM) announced this week that it has been named digital agency of record for Bob Evans Farms after a consultant-led review. Bob Evans operates over 500 full-service restaurants across 19 states...
Posted by: Creativepool Editorial
Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG, a creative consultancy built to guide brands to captivate the next...
Posted by: Creativepool Editorial
“Children are the future” is a pretty hollow statement. That being said, in a global economy where creativity is seldom financially rewarded and it’s easier to make a fortune effectively moving numbers around a spreadsheet than...
Posted by: Benjamin Hiorns
How did you first get into the industry? It has been a really long road. I always wanted to be a graphic designer, ever since I was little. My studies were taking me in this direction, but life has a way of changing your direction. I was an IT...
Posted by: Creativepool Editorial
In a perfect world, side hustles wouldn’t have to exist, but this is far from a perfect world. Rather than seeing a side hustle as a second job though (because, let’s be honest, the only reason we call them side hustles is because...
Posted by: Benjamin Hiorns
As sustainability has become a global business imperative, brands are trying to avoid falling prey to greenwashing. In the rush to prove their environmental credentials, brands and businesses are making exaggerated claims, false assertions, and vague...
Posted by: WMH&I
There’s something almost ‘James Bond’ about living as a digital nomad. Imagine waking up to the gentle sound of waves in Bali one week and sipping coffee in a quaint café in Prague the next, all while working on the same...
Posted by: Benjamin Hiorns
You’re not likely to find me on TikTok anytime soon. I’m the kind of person who still refuses to listen to an album any other way than from start to finish, so short-form video is never going to appeal to me. However, it would appear...
Posted by: Benjamin Hiorns
GREAT, Pablo, and UNLIMITED recently announced the launch of the latest iteration of the Unicorn Kingdom campaign, with the world’s first ‘Ever-Changing Statue’ - a distinctive, 3D-hologram installation in New York City - to raise...
Posted by: Creativepool Editorial
In the giddy haze of the “I want it all and I want it now” culture of 2024, the very idea of getting excited over something tangible probably seems a little quaint. If, like me however, you’re old enough to remember the anticipation...
Posted by: Benjamin Hiorns
Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...
Posted by: Creativepool
How we package our goods and services is more important than you might think. The packaging, aside from serving the practical purpose of protecting the goods inside, is the first opportunity we have to get an idea of the brand. It’s an...
Posted by: Benjamin Hiorns
April Fool’s Day has rarely been seen as the bastion of creative excellence. It’s not about pushing the envelope or creating something with emotional resonance though, it’s about giving people a quick belly laughs and reminding them...
Posted by: Benjamin Hiorns
"How often can something be incredible before it becomes normal for it to be incredible and thus not looked upon as incredible anymore?"- Rob Auton Zebras are amazing. Monochrome in a dusky landscape. Unique, striped, designed to distract and...
Posted by: Tony Pipes
In an era dominated by hashtags, emojis, and viral trends, the way we communicate has undergone a seismic shift. Social media platforms have become our digital playgrounds, where words happen instantly but leaving lasting impressions on. For brands,...
Posted by: Benjamin Hiorns
Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will...
Posted by: The Darnell Works Agency
As creatives, we’re always treading a fine line between letting our creative souls run free and pleasing not only our clients but our audiences. Never is this more apparent than when a piece of creative stirs controversy and we’re forced...
Posted by: Benjamin Hiorns
In the annals of cultural history, Punk stands as a testament to the power of rebellion and defiance. Emerging in the 1970s as a raw, unapologetic response to the stifling conservatism of the time, Punk music, fashion, and ethos shattered norms,...
Posted by: Marc Posch
Language is a fascinating thing. As the paint we use to colour our discourse, it shapes our perceptions, attitudes, and cultural norms. There’s a power in language that’s been wielded by every politician and playwright under the sun, and...
Posted by: Benjamin Hiorns
Imagine if Apple was Pear or Coca-Cola was Cola-Coca. Would we still be celebrating them as some of the most popular brands in the world today? Of course, we have no way of knowing definitively but the sheer ubiquity of those names means it’s...
Posted by: Benjamin Hiorns
This week, we sat down with Martin MacConnol, Founder and CEO at the Covent Garden-based creative agency Wardour. How was your company born and where are you based? We began life as a content marketing agency on Wardour Street, Soho, in 1996 - the...
Posted by: Creativepool Editorial
Overcoming Confirmation Bias To Improve Business Outcomes Of all the cognitive biases that affect business, confirmation bias might be the most insidious. It’s a challenge for many companies that can negatively impact performance. Smart...
Posted by: Lysle Wickersham
Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? As a founder, there is never a typical day. My role has evolved as the business has grown over the past 10 years. I love having variety in my day, but I find most of my time is...
Posted by: Creativepool Editorial
Generally speaking, the morning after the Oscars means everyone talking about the Oscars, trading opinions on the gaffes, the big musical numbers and the controversial wins. This year, however, I awoke the morning after not to hordes of messages...
Posted by: Benjamin Hiorns
By Gaynelle Brautigam, Head of Innovation at Tactical Sometimes, inequality isn’t easy to spot until you experience it first-hand. For example, I never gave much thought to being a second-generation immigrant, until I started applying for my...
Posted by: Creativepool Editorial